FreeShipping.com Launches the Premier Merchant Network

FreeShipping.com announced today it has launched a new enhancement to their members-only shopping service, called the Premier Merchant Network.

Wethersfield, CT - July 8, 2010 -- FreeShipping.com announced today it has launched a new enhancement to their members-only shopping service, called the Premier Merchant Network. The Premier Merchant Network is a collection of online merchants who have agreed to exclusively offer FreeShipping.com members instant free shipping at checkout. These offers provide FreeShipping.com members with substantial savings they can’t find anywhere else, and merchants are enjoying increased orders, conversation rates and order value. The reaction to this new enhancement has been overwhelmingly positive among FreeShipping.com's already loyal membership, and is leading to increased purchase rates of merchants enrolled in the Premier Merchant program of up to 400%.

Tom Caporaso, FreeShipping.com's President and COO said, "The Premier Merchant network has been one of our most well received service enhancements to date. We know that free shipping is perhaps the number one driver of e-commerce, and we’ve collected a motivated group of hundreds of thousands of consumers who are so passionate about free shipping that they pay for premium access." Mr. Caporaso went on to add, "The reality is that free shipping offers are expensive, and site-wide free shipping offers are becoming more difficult to justify economically. We've developed an outlet for merchants to offer free shipping to a specific group of consumers where they know it will make a difference in conversion, without subsidizing shipping costs for sales that would have been made anyway."

For online retailers, the exclusive free shipping offers promoted in the Premier Merchant Network are prompting FreeShipping.com members to spend more, and more often.

Aaron Roybal from Sierra Trading Post, a leading online and catalog retailer, reaffirms the power of the network by stating, "Sierra Trading Post has seen outstanding performance as a Premier Merchant. Since joining the Premier Merchant Network, both sales and average order size received through FreeShipping.com has more than doubled. Our overall exposure has also increased, and our shoppers are very happy to receive their free shipping offer". Sierra Trading Post is a leading provider of outdoor recreation products, footwear, and clothing that specializes in overstocks and closeouts.

FreeShipping.com is an online consumer shopping and savings service under Clarus Marketing Group (CMG), an innovative marketing solutions company for both businesses and consumers. To find out more information about Clarus Marketing Group and its innovative consumer programs, visit www.clarusmarketing.com.